PRIVACY POLICY

MARKETICS LLC

Effective Date: January 1, 2022
Last Updated: March 15, 2025
Company: Marketics LLC, a Wyoming Corporation

1. INTRODUCTION

Marketics LLC ("Company," "we," "us," or "our") is committed to protecting the privacy and security of personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our short-term rental optimization services ("Services").

This policy applies to property owners, managers, guests, and website visitors who interact with our Services across the United States, Canada, and Mexico.

By using our Services, you consent to the collection and use of information in accordance with this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

Host/Property Owner Information:

  • Personal identification (name, email address, phone number)

  • Property details (address, photos, descriptions, amenities)

  • Financial information (banking details, tax information)

  • Booking platform login credentials and account information

  • Business license and regulatory compliance information

Guest Information (Collected Through Platforms):

  • Names and contact information

  • Booking and stay details

  • Communication preferences

  • Review and rating data

  • Payment information (processed by booking platforms)

2.2 Information We Collect Automatically

Usage Data:

  • Website browsing activity and interactions

  • Device information (IP address, browser type, operating system)

  • Cookies and similar tracking technologies

  • Service usage patterns and preferences

Platform Integration Data:

  • Booking platform analytics and performance metrics

  • Market data and competitive analysis

  • Pricing algorithms and optimization data

  • Guest communication logs and response rates

2.3 Information from Third Parties

Booking Platforms:

  • Airbnb, VRBO, Booking.com and other platform data

  • Guest reviews and ratings

  • Booking and revenue information

  • Platform policy and algorithm updates

Market Data Providers:

  • Competitive pricing information

  • Local market trends and statistics

  • Demand forecasting data

  • Industry benchmarks and analytics

3. HOW WE USE YOUR INFORMATION

3.1 Service Delivery

  • Listing Optimization: Create and manage property listings across booking platforms

  • Revenue Management: Implement dynamic pricing strategies and market analysis

  • Guest Communication: Send automated messages and manage guest interactions

  • Reputation Management: Monitor and respond to reviews and ratings

  • Account Management: Maintain and optimize booking platform accounts

3.2 Business Operations

  • Payment Processing: Calculate and distribute revenue splits

  • Performance Analytics: Track service effectiveness and optimization results

  • Customer Support: Provide technical assistance and service updates

  • Service Improvement: Enhance our algorithms and service offerings

  • Compliance: Meet legal, regulatory, and platform requirements

3.3 Communication

  • Service Updates: Notify you of important changes or improvements

  • Performance Reports: Provide regular analytics and optimization results

  • Market Insights: Share relevant industry trends and opportunities

  • Technical Notifications: Alert you to system updates or issues

4. INFORMATION SHARING AND DISCLOSURE

4.1 Service Providers

We may share information with trusted third-party service providers who assist in:

  • Data hosting and cloud storage services

  • Payment processing and financial services

  • Analytics and performance measurement

  • Customer support and communication tools

  • Legal and compliance services

All service providers are contractually obligated to maintain confidentiality and use information solely for providing services to us.

4.2 Booking Platforms

We share necessary information with booking platforms (Airbnb, VRBO, etc.) to:

  • Manage listings and optimize performance

  • Process bookings and payments

  • Communicate with guests on your behalf

  • Comply with platform policies and requirements

4.3 Legal Requirements

We may disclose information when required by law or to:

  • Respond to legal process (subpoenas, court orders)

  • Investigate fraud or security incidents

  • Protect our rights, property, or safety

  • Comply with regulatory investigations

  • Enforce our Terms of Service

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the business transaction. We will provide notice before personal information is transferred or becomes subject to different privacy practices.

4.5 Consent-Based Sharing

We may share information in other circumstances with your explicit consent or at your direction.

5. DATA SECURITY AND PROTECTION

5.1 Security Measures

We implement industry-standard security measures including:

  • Encryption: Data encryption in transit and at rest using AES-256 standards

  • Access Controls: Multi-factor authentication and role-based access restrictions

  • Network Security: Firewalls, intrusion detection, and secure hosting environments

  • Regular Audits: Security assessments and vulnerability testing

  • Employee Training: Privacy and security awareness programs

5.2 Data Breach Response

In the event of a security incident, we will:

  • Immediately investigate and contain the breach

  • Notify affected users within 72 hours when legally required

  • Recommend protective actions (password resets, account monitoring)

  • Coordinate with booking platforms and relevant authorities

  • Implement additional security measures to prevent future incidents

5.3 Password Security

Host Responsibilities:

  • Maintain strong, unique passwords for all accounts

  • Enable two-factor authentication when available

  • Regularly update login credentials

  • Immediately report suspected unauthorized access

6. DATA RETENTION AND DELETION

6.1 Retention Periods

Active Service Data: Retained throughout the duration of our service relationship Financial Records: Maintained for seven (7) years for tax and regulatory compliance Guest Communications: Stored for two (2) years for service quality and dispute resolution Analytics Data: Aggregated data may be retained indefinitely in anonymized form Legal Hold: Data subject to legal proceedings retained until resolution

6.2 Data Deletion

Upon service termination, we will:

  • Delete unnecessary personal information within 90 days

  • Maintain required records for legal and regulatory compliance

  • Convert remaining data to anonymized aggregated form when possible

  • Provide data export options upon request before deletion

6.3 Data Portability

Hosts may request copies of their data in a structured, commonly-used format. We will provide this information within 30 days of a verified request.

7. YOUR PRIVACY RIGHTS

7.1 Access and Correction

You have the right to:

  • Access personal information we maintain about you

  • Request correction of inaccurate or incomplete data

  • Update your contact preferences and communication settings

  • Review how your information is being used

7.2 Data Control

You may:

  • Request deletion of personal information (subject to legal requirements)

  • Opt-out of non-essential communications

  • Restrict certain uses of your information

  • Object to automated decision-making processes

7.3 Exercising Your Rights

To exercise these rights, contact us at:

We will respond to verified requests within 30 days and may require identity verification for security purposes.

8. COOKIES AND TRACKING TECHNOLOGIES

8.1 Cookie Usage

We use cookies and similar technologies for:

  • Essential Functions: Service delivery and security features

  • Performance Analytics: Website usage and service optimization

  • Functionality: User preferences and customization

  • Communication: Customer support and service notifications

8.2 Cookie Management

You can control cookies through your browser settings:

  • Block all cookies (may limit service functionality)

  • Accept only first-party cookies

  • Delete existing cookies

  • Set notification preferences for new cookies

8.3 Third-Party Tracking

Our website may include third-party analytics tools (Google Analytics, etc.) that use their own cookies. These services have their own privacy policies governing data collection and use.

9. INTERNATIONAL DATA TRANSFERS

9.1 Cross-Border Transfers

Given our operations across the US, Canada, and Mexico, personal information may be transferred between these jurisdictions. We ensure appropriate safeguards are in place for all international transfers.

9.2 Privacy Shield and Adequacy

We comply with applicable international privacy frameworks and ensure that data transfers meet the requirements of local privacy laws in each jurisdiction.

10. CHILDREN'S PRIVACY

Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without proper consent, we will delete that information immediately.

Parents or guardians who believe we have collected information from a child should contact us immediately.

11. PRIVACY POLICY UPDATES

11.1 Policy Changes

We may update this Privacy Policy to reflect:

  • Changes in our business practices

  • New legal or regulatory requirements

  • Enhanced security measures

  • Additional service offerings

11.2 Notification of Changes

Material Changes: We will provide 30 days advance notice via email or prominent website notice Minor Changes: Updated policy will be posted with revision date Continued Use: Your continued use of our Services after changes take effect constitutes acceptance

12. REGIONAL PRIVACY LAWS

12.1 California Privacy Rights (CCPA)

California residents have additional rights including:

  • Right to know what personal information is collected

  • Right to delete personal information

  • Right to opt-out of sale of personal information

  • Right to non-discrimination for exercising privacy rights

Note: We do not sell personal information to third parties.

12.2 Canadian Privacy Laws (PIPEDA)

Canadian users have rights under PIPEDA including:

  • Consent requirements for collection and use

  • Access to personal information held by organizations

  • Complaint procedures through Privacy Commissioner

  • Breach notification requirements

12.3 Mexican Privacy Laws (LFPDPPP)

Mexican residents have rights including:

  • Access, rectification, cancellation, and opposition (ARCO rights)

  • Privacy notice requirements

  • Consent for sensitive personal data processing

  • Data breach notification procedures

13. CONTACT INFORMATION

13.1 Privacy Officer

For privacy-related questions, concerns, or requests:

Marketics LLC Privacy Officer
[Company Address]
Email: [privacy@marketics.com]
Phone: [Company Phone Number]

13.2 Response Time

We will acknowledge receipt of your inquiry within 5 business days and provide a substantive response within 30 days.

13.3 Regulatory Contacts

You also have the right to file complaints with relevant privacy authorities:

  • US: FTC Consumer Sentinel Network

  • Canada: Office of the Privacy Commissioner

  • Mexico: National Institute of Transparency, Access to Information and Personal Data Protection (INAI)

14. DEFINITIONS

Personal Information: Any information that identifies or can be used to identify an individual Processing: Any operation performed on personal data including collection, use, storage, and deletion Data Controller: The entity that determines purposes and means of processing personal data Data Processor: The entity that processes personal data on behalf of the controller Consent: Freely given, specific, informed agreement to processing of personal data

This Privacy Policy is effective as of the date listed above and governs our collection and use of information from that date forward.

Marketics LLC Wyoming Corporation