Performance-based Airbnb revenue management

YOUR MARKET. MASTERED.™

You already know your property can earn more. The question is who you trust to run its revenue.

A decade of our founder's work building value into properties, then letting the market pay for it. 1,000+ listings across 22 markets.

Get My Free Revenue Audit see a sample audit →
35× AirbnbSuperhost
1,000+ Listings22 markets
45% Median liftnet of market
Quoted by CNBC Make It: article quoting Jason Baxter, founder of Marketics On short-term rental economics

19 documented engagements, 2019–2026

Where your property sits
$12k /mo $8k $4k
ECONOMY STANDARD PREMIUM LUXURY
Illustrative of the calibration principle. Each example shows the documented 45% median revenue lift, net of market, measured across 19 documented engagements, 2019–2026. Not a promise of a specific tier; every property is audited individually before any target is set.
A PROPERTY MANAGER Runs the house. Keys, cleaning, guest experience. Paid the same whether your revenue grows or not.
FULL-STACK STR REVENUE Runs the market. Market positioning, storytelling, distribution, ranking, and the price the market gives back. Our fee only grows when your revenue does. See the Method →
The idea underneath all of it

I don't price the market. The market prices me, based on what they see.

Nobody prices the market. We build the value; they choose what it's worth. Price isn't something we set. It's the verdict the market returns.

A booking means the value was well perceived. No booking means it wasn't. From there, exactly two moves. They are not equal.

MOVE 1Cut the price.A compounding, permanent loss. Every future night anchored lower.
MOVE 2Raise the value.A one-time investment that pays forward, night after night.

Most operators reflexively choose the move that compounds against them.
We don't.

The Method

We realign the whole listing.

Most operators start with price. We touch it last. Value comes first: what your property is, how it's seen, where it belongs. The market sets the number from there.

Both rate and occupancy move. That is what lifts RevPAR (revenue per available night) into a higher tier: the price band your property competes in.

  1. 01

    Market positioning

    We read the real comp set (the comparable listings you're priced against) and place the property in the tier it can actually win. That diagnosis is what every other lever is built on.

  2. 02

    Storytelling

    Photography direction, amenities, design cues, and the sequence a guest scrolls. The listing tells the story of the tier it belongs in.

  3. 03

    Distribution

    The right channels, syndicated and kept in sync, so the property is seen by the guests who pay for that tier.

  4. 04

    Ranking

    Search position against the comp set, defended daily. Visibility is worthless if a competitor sits above you.

  5. 05

    Pricing

    Dynamic rates that read demand, events, and the tier ceiling. The last lever, not the first, and never the only one.

Marketics method flowchart for short-term rental revenue optimization: four value levers (market positioning, storytelling, distribution and search ranking) build perceived value in sequence, then demand-based pricing calibrates last against the new tier ceiling. VALUE · BUILT FIRST 01 Positioning The tier it can win 02 Storytelling It tells that tier 03 Distribution The right guests 04 Ranking Held above the comp set THEN PRICE · LAST 05 Pricing Reads demand against the ceiling the four just raised
The order is the argument: four levers build what the market sees, then pricing calibrates against the new ceiling. Reverse it (price before value) and you anchor the listing to the tier it’s trying to leave.
Selected work

Right-fitted, across 22 markets.

A 45% median revenue lift, net of market, across 19 documented engagements, 2019–2026. A few, quietly.
see a sample audit →
Jason Baxter, founder of Marketics
Our Story

Founder-led. A decade in one lane.

Marketics does one thing: short-term rental revenue. Five years operating a 50+ listing portfolio of my own, then building the specialist practice that runs revenue for owners. A decade in the same lane: the comp set, the ranking, the craft of the listing; the results we document span 2019–2026.

1 property converted to the Airbnb Luxe collection · documented They invited us back.
"Airbnb's Luxe team kept our photos, title and copy: a handful of subtle edits where a typical home gets a full rewrite."
Jason Baxter · Operating since 2016 · Founder, Marketics · LinkedIn ↗
Two roles, one property
Capability A Property Manager Marketics
Owns operations? Yes. Keys, cleaning, guests. No. We never touch the house.
Owns revenue? One line among many. The entire mandate.
What it optimizes? Smooth operations, low friction. The tier your property is priced into.

The two run in parallel: your manager keeps the house running, we make the market pay more for it. See the Method →

Questions

Straight answers.

The ones every owner asks before the first call.

You keep your own Airbnb account, your listing and your payouts. Our fee is performance-based: a share of what each booking pays out. When a booking pays out nothing, we earn nothing. See exactly how it works.

What does Marketics actually do?
Full-stack short-term rental revenue: market positioning, storytelling, distribution, ranking, and pricing, run together. Not a pricing dial turned once. It is the only thing we do.
How is this different from my property manager?
A property manager runs the house (keys, cleaning, calendars) with revenue as one line among many. We run the market. We do not touch operations; we specialize in the revenue the listing can earn. The two run in parallel: your manager keeps the house running, we make the market pay more for it.
How do you charge?
10% of your net payout, per booking. You keep 90%. No monthly fee, no retainer, no contract. Our fee only grows when your revenue does. On principle: you commission what scales, and fix-fee what is operational. Operations (the running of the house) is a fixed fee, per month or per reservation, because it is not what scales your revenue. Most managers charge a revenue-style commission for operational work; we think that is backwards.
Do I keep control of my Airbnb account?
Yes. Your property, your listing, your reputation. The account and the payouts stay yours. Your share of every booking lands in your own account. We never hold, touch or route your money.
Do you focus on filling my calendar or on higher rates?
Both, in that order. A new or slow listing needs bookings first, because reviews and steady bookings are what get it ranked. Once it ranks, the goal becomes the most the property can earn each month. Occupancy is the first step. Profit is where we are going.
Do you guarantee a specific tier or an Airbnb Luxe placement?
No. Every property is audited individually before any target is set. We show a documented 45% median revenue lift, net of market: a median across real engagements, not a promise for any one home. Luxe is a credential we have earned, not an outcome we sell.
What is the free revenue audit?
A read of your real comp set: the tier your property can win, the gap to it, and what it would take. No obligation, and yours to keep whether or not we work together.
What markets do you work in?
A decade of our founder’s work across 22 markets and 1,000+ listings. The method travels.
Key takeaways

In three lines.

  1. 01

    Value before price.

    We raise what the market sees your property is worth (positioning, storytelling, distribution, ranking) and let price follow. Cutting rate is the one move that compounds against you.

  2. 02

    Full-stack revenue, run together.

    One practice owns the whole revenue stack, paid 10% of your net payout. Not a pricing dial turned once.

  3. 03

    A documented 45% median revenue lift, net of market.

    1,000+ listings optimized across 22 markets over our founder's decade; the 45% median comes from the 19 engagements with complete before/after documentation (2019–2026). Every property is audited free before any target is set. See the methodology →

Further reading
Your market is waiting

Let's find the tier your property was built to win.

One audit of your real comp set. No obligation, and yours to keep.

Get My Free Revenue Audit see a sample audit →
Preview of the free Marketics revenue audit deliverable: a one-page report showing the tier verdict with current versus achievable monthly revenue, a comp-set table of comparable listings with their rates and occupancy, and a prioritised list of what it would take to close the gap. REVENUE AUDIT SAMPLE 01 · THE VERDICT CURRENT $3,690 ACHIEVABLE $5,400 02 · THE COMP-SET READ LISTING ADR OCC Your listing $142 61% Comparable A $196 78% Comparable B $188 74% Comparable C $205 81% 03 · WHAT IT TAKES → Re-shoot the cover and first five images → Reposition the title to the premium tier → Rebuild the rate calendar around events ILLUSTRATIVE · YOUR AUDIT READS YOUR OWN COMP SET
What you get: the tier verdict, your comp-set read, and what it takes to close the gap.