Performance-based STR optimization

YOUR
MARKET.
MASTERED.™

You already know your property can earn more. The question is who you trust to run its revenue.

A decade building value into properties, then letting the market pay for it — 1,000+ listings across 22 markets.

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35×Airbnb
Superhost
1,000+Listings
22 markets
45%Median lift
net of market
$12k /mo $8k $4k
property position
ECONOMY STANDARD PREMIUM LUXURY
Illustrative of the calibration principle — each example shows the documented 45% median lift, net of market. Not a promise of a specific tier; every property is audited individually before any target is set.
A PROPERTY MANAGER Runs the house. Keys, cleaning, guest experience — paid the same whether your revenue grows or not.
FULL-STACK STR REVENUE Runs the market. Market positioning, storytelling, distribution, ranking — and the price the market gives back. Paid only when your revenue grows. See the Method →
The idea underneath all of it

I don't price the market.
The market prices me — based on what they see.

Nobody prices the market. We build the value; they choose what it's worth. Price isn't something we set — it's the verdict the market returns.

A booking means the value was well perceived. No booking means it wasn't. From there, exactly two moves — and they are not equal.

MOVE 1Cut the price.A compounding, permanent loss. Every future night anchored lower.
MOVE 2Raise the value.A one-time investment that pays forward, night after night.

Most operators reflexively choose the move that compounds against them.
We don't.

The Method
We realign the
whole listing.

Most operators start with price. We touch it last. Value comes first — what your property is, how it's seen, where it belongs. The market sets the number from there.

Both rate and occupancy move. That is what lifts RevPAR into a higher tier.

01
Market positioning

We read the real comp set and place the property in the tier it can actually win — the diagnosis every other lever is built on.

02
Storytelling

Photography direction, amenities, design cues, and the sequence a guest scrolls — the listing tells the story of the tier it belongs in.

03
Distribution

The right channels, syndicated and kept in sync, so the property is seen by the guests who pay for that tier.

04
Ranking

Search position against the comp set, defended daily — visibility is worthless if a competitor sits above you.

05
Pricing

Dynamic rates that read demand, events, and the tier ceiling — the last lever, not the first, and never the only one.

Selected work
Right-fitted, across 22 markets.
A median 45% lift, net of market, across 19 documented engagements. A few, quietly.
STANDARD → PREMIUM
San Antonio, TXJust a place to stay, made a destination
RevPAR lift+45%
REPOSITIONED
Montréal, QCA 40-room boutique stay
RevPAR lift+65%
PREMIUM → LUXURY
Río Grande, PRAn ocean-and-jungle villa
Tier reachedLuxury
SEE A SAMPLE AUDIT →
Jason Baxter, founder of Marketics
Our Story
Founder-led.
A decade in one lane.

Marketics does one thing — short-term rental revenue. Five years operating a 50+ listing portfolio of my own, then building the specialist practice that runs revenue for owners. A decade in the same lane: the comp set, the ranking, the craft of the listing.

1 property converted to the Airbnb Luxe collection · documented They invited us back.

"Airbnb's Luxe team kept our photos, title, and copy — a handful of subtle edits where a typical home gets a full rewrite."

Questions
Straight
answers.

The ones every owner asks before the first call.

What does Marketics actually do?

Full-stack short-term rental revenue: market positioning, storytelling, distribution, ranking, and pricing — run together, not a pricing dial turned once. It is the only thing we do.

How is this different from my property manager?

A property manager runs the house — keys, cleaning, calendars — with revenue as one line among many. We run the market. We do not touch operations; we specialize in the revenue the listing can earn. The two run in parallel: your manager keeps the house running, we make the market pay more for it.

How do you charge?

On principle: you commission what scales, and fix-fee what is operational. Revenue growth earns a commission, because it aligns our incentive with yours. Operations — the running of the house — is a fixed fee, because it is not what scales your revenue. Most managers charge a revenue-style commission for operational work; we think that is backwards, and it is why we are paid only when your revenue grows.

Do you guarantee a specific tier or an Airbnb Luxe placement?

No. Every property is audited individually before any target is set. We show a documented 45% median lift, net of market — a median across real engagements, not a promise for any one home. Luxe is a credential we have earned, not an outcome we sell.

What is the free revenue audit?

A read of your real comp set: the tier your property can win, the gap to it, and what it would take. No obligation, and yours to keep whether or not we work together.

What markets do you work in?

A decade of work across 22 markets and 1,000+ listings. If your market is not one we know cold, the audit will tell you plainly.

Your market is waiting

Let's find the tier your property was built to win.

One audit of your real comp set. No obligation, and yours to keep.

Get My Free Revenue Audit see a sample audit →